Bilt expands rewards program to Support local businesses and consumers

Bilt Neighborhood OS integrates with existing business systems to manage reservations, payments, customer loyalty, and more. This allows businesses to reach new customers and personalize offers without overhauling their current technology. Consumers can anticipate earning rewards and receiving tailored promotions at local restaurants, retailers, and other establishments.

According to Bilt, the launch represents a significant step in the company’s evolution, expanding its rewards network beyond housing payments. The company currently has over 8.2 million members who generated more than $12 billion in rewarded commerce at local businesses in the past year. Bilt anticipates processing over $100 billion in housing payments this year and already reaches approximately one in four U.S. apartment buildings.

Bilt offers two key services: Neighborhood OS, which uses AI to assist merchants, and Bilt Membership Platform, enabling organizations to create branded membership programs or extend rewards to local communities. A restaurant, for example, could use Neighborhood OS to identify potential customers and automatically apply rewards through their existing point-of-sale system.

Bilt’s AI agents have already completed over 2 million actions across more than 29,000 businesses in the last 30 days, with 91% requiring no human intervention. The platform also incorporates Neighborhood ID, a privacy-focused system for connecting customer experiences, and Neighborhood Pass, providing members with access to personalized rewards.

To broaden its reach, Bilt is partnering with companies like Verifone, Clover, Shift4, OpenTable, and Grubhub. These integrations are expected to make Neighborhood OS accessible to millions of merchants, with phased rollouts beginning in 2027. Bilt is also exploring collaborations with Hyatt to reward World of Hyatt members through neighborhood experiences and plans to partner with Meta in 2027 to provide resources for small business owners.

As part of this expansion, Bilt is donating $100,000 to the Local Initiatives Support Corporation, a community development organization. Valerie White, head of National Housing Strategic Initiatives at LISC, stated that the partnership will “connect financial coaching and resources with people’s housing goals.”

Bilt estimates that approximately $6.6 trillion in annual retail and food-services spending occurs in person in the U.S. A recent survey of 6,591 U.S. adults found that two-thirds of consumers conduct at least 80% of their everyday spending within their neighborhood, often within a 15-mile radius. The survey also revealed that 95% would try a local business if they could earn rewards.

Bilt is also entering the professional sports arena, partnering with teams including the Phoenix Suns, Phoenix Mercury, Houston Rockets, Houston Texans, Houston Comets, and Sacramento Kings to create branded fan loyalty experiences. This initiative follows Bilt’s acquisition of loyalty technology company LAVA, which supports programs for 56 professional sports teams. Bilt is also collaborating with Mastercard to extend cardholder rewards to participating local businesses.

Ankur Jain, founder and CEO of Bilt, emphasized the company’s commitment to supporting small businesses and warned against restricting AI development, arguing that it would disproportionately harm smaller companies. “Our number-one goal is to grow small business,” Jain said.